Digital Marketing

Advance your career in marketing with our Digital Marketing course. Gain the skills and confidence needed to create effective marketing strategies and achieve measurable results in the digital world.

digital-marketing

About Course

Duration: 4 Months

Lectures: 48

Projects: 30+

Step into the world of digital marketing with our comprehensive Digital Marketing course. This course is designed for both beginners and experienced marketers who want to enhance their skills and knowledge in digital marketing. Learn the latest strategies and tools to effectively promote brands, engage with customers, and drive business growth in the digital age.

What You Will Learn

Fundamentals of Digital Marketing

  • Introduction to Digital Marketing

  • Understanding the digital marketing landscape

  • Key concepts and terminologies

  • Digital marketing strategies and planning

Search Engine Optimization (SEO)

  • On-Page SEO

  • Title tags, meta descriptions, and headers

  • Optimizing content and images

  • Internal linking strategies

  • Technical SEO

  • Website speed optimization

  • Mobile-first indexing

  • Structured data and schema markup

  • Off-Page SEO

  • Backlink building techniques

  • Social bookmarking and outreach

  • Local SEO

  • Google My Business optimization

  • Local citations and reviews

Social Media Marketing

  • Facebook Ads Campaign

  • Setting up and managing campaigns

  • Targeting and retargeting strategies

  • Using Facebook Pixel & Conversion API

  • Instagram Marketing

  • Creating engaging posts and stories

  • Instagram ads and analytics

  • LinkedIn Marketing

  • Building a professional network

  • LinkedIn ads and sponsored content

Content Marketing

  • Content marketing strategies

  • Creating high-quality content

  • Blogging and guest blogging

  • Video marketing and YouTube SEO

  • Content distribution and promotion

  • Content writing using AI tools

Email Marketing

  • Building an email list

  • Crafting effective email campaigns

  • Segmentation and targeting

  • Automation and drip campaigns

  • Analyzing email marketing performance

Web Analytics

  • Introduction to web analytics

  • Setting up Google Analytics

  • Tracking and reporting

  • Analyzing website traffic and user behavior

  • Using data to inform marketing decisions

Conversion Rate Optimization (CRO)

  • Understanding CRO

  • Designing effective landing pages

  • A/B testing and multivariate testing

  • Analyzing conversion paths

  • Improving user experience (UX)

Digital Marketing Tools and Platforms

  • Keyword Research Tools

  • Using tools like Google Keyword Planner, SEMrush, and Ahrefs

  • Website SEO Audit

  • Conducting comprehensive SEO audits

  • Identifying and fixing SEO issues

  • Messenger Chatbot Development

  • Creating and deploying chatbots for Facebook Messenger

  • Enhancing customer engagement and support

  • Competitor Analysis

  • Analyzing competitor strategies

  • Leveraging insights for better marketing decisions

  • WordPress Customization

  • Customizing WordPress themes and plugins

  • SEO optimization for WordPress sites

Admission Is Going On

Enroll now to any of our Offline (On- Campus) or Online (Live Class) course

Course Fee Offline: BDT 15,000

30,000

Course Fee Online: BDT 6,000

12,000